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​Tianhua Guo

Marketing Analyst | Digital Campaign Strategist

Columbia MA candidate with cross-industry experience in luxury branding, digital marketing, and content strategy. Data-savvy and story-driven, with a passion for driving audience engagement through impactful marketing initiatives.

Portfolio

Man and Dog: A Story of Trust and Mobility

Produced a short documentary capturing the daily commute and emotional connection between a blind man and his guide dog in Shanghai, China.

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Brand Ambassador Campaign: Esther Yu x Christian Louboutin

Collaborated on the brand ambassador partnership between Christian Louboutin and Chinese celebrity Esther Yu.

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Luxury Campaign Analysis – Bottega Veneta Beijing Fashion Show

Analyzed the multi-platform digital rollout of Bottega Veneta’s Beijing show, evaluating influencer strategies, localized content, and cross-channel media buys.

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Social Media Strategy & Execution – Samantha Siu New York

Planned and managed Instagram and TikTok content to support Samantha Siu New York’s U.S. presence and global brand expansion.

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© 2025 Tianhua Guo

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